What’s your unique selling point?
Everyone created by the clot of blood has something unique, for no one was not created for a purpose. It is the purpose in you that breeds the uniqueness in you. Those who submit to the boardroom of despondency are the ones who exit the world without fulfilling their purpose in life.
Christiano Ronaldo, world acclaimed god of soccer is a remarkable reference of human uniqueness. Everything about this Portuguese football idol has been unceasingly ‘regenerational’. He has been consistently riding on a roller coaster of greatness- there is no football news without a reference to Ronaldo. He is not just a footballer but an irresistible icon of attraction and reference.
First, he leads the football world with his gesture of philanthropism, he deprived his body the trend of fame by refusing to have tattoos on his body- because he donates blood voluntarily. He practices healthy lifestyle and distances himself from endorsing carbonated beverages – above all, he has utmost reverence for people’s sensitivity. Story has it that he reminds his Muslim teammates the time of their daily salat.
That the legend is loved all over the world and more idolized in the arab world is not a surprise, his uniqueness combined to fetch him the love he so luxuriates in. With his latest move to the Saudi Arabian clubside, Ronaldo has changed the story of soccer in that country. Just yesterday, multi-choice, the owners of DSTV has created and dedicated a channel for the Arabian league. Yes, it is called the Ronaldo effect, ticket sales that feature Ronaldo have tripled, and jerseys with Ronaldo’s iconic 7 are selling like wildfire.
This is what uniqueness does, it gives life to moribund elements and changes the fortune of a people and nation. Like Ronaldo, you can also use your uniqueness as your selling point- for nobody is created without a purpose. Again, what is your unique selling point?
(post motivated by my kid sister Bilkis Usman Muhammad )
Picture model: Maryam Shetty
